The challenge of business internationalization

We live in a hyper-connected and globalized world. The largest companies on the planet have a global presence and are able to offer services in several countries, maintaining high standards of quality and service. In this scenario, it is normal that companies of all sizes and entrepreneurs consider exploring the possibility of finding new international markets for their products.

Internationalization is a process that involves several challenges for companies. Although the knowledge of the protocols and legislations proposed by International Trade are very important, the main challenge is to understand if the product to be exported is really competitive, if it meets international standards and if there is a demand in the market.

The evaluation of the product is an exercise that determines the competitive advantages, the opportunities for improvement, the potential market and the possible market niche. If the product is already produced in the country to be exported, it is already in disadvantage. If the product does not have all the certifications of its competitors, it is already in disadvantage. All these factors must be taken into account before starting an internationalization process.

In addition, companies must have a department in charge of exports. To this payroll growth, an evaluation of the production infrastructure of the company or entrepreneur must be added. The quantities of stock required abroad are very different from those required locally.

Once the product has been evaluated, it is necessary to start examining the different possible markets to which it can be exported. In order for a product manufactured in Ecuador to be sold in France or the United States, a wide network of intermediaries must be deployed to make exporting possible. It is important to know the role of each of these actors and develop the appropriate negotiation skills, taking into account the cultural particularities of each market.

Aware of the challenge that internationalization represents for companies and entrepreneurs, EDES Business School will soon open a program in English: Business Internationalization Trade Promotion Program focused on Business Internationalization.

This program allows you develop your digital marketing strategy and understand the key success factors for a converting website, high ranking in Google and effective social media.  It is instructed by international experts from  Globally Cool , an independent consultancy with key services in the development and promotion of export strategies. Was established in 1999 and is based in the Netherlands. Specializes in export marketing management, international trade information and trade promotion. More than 10,000 businessmen and entrepreneurs in several countries around the world have received training and technical assistance from their consultants.

If you would like to learn more about this program, please go to: Business Internationalization and Trade Promotion Program